Engagement Rate Calculator: Instagram, TikTok, and YouTube
A free engagement rate calculator. Pick your platform, enter your follower count and average interactions per post, and get your engagement rate with an instant benchmark rating.
Your engagement rate
How the engagement rate calculator works
- Enter your platform, follower or subscriber count, and your average likes, comments, and shares per post or video.
- The calculator totals your interactions, divides by your audience size, and multiplies by 100.
- Your rate is rated below average, average, good, or excellent against typical 2026 ranges for that platform.
Engagement rate = (likes + comments + shares) / followers x 100
What counts as a good engagement rate?
Benchmarks differ by platform because each one drives discovery differently. These are typical 2026 ranges for the standard follower-based formula.
| Platform | Below average | Average | Good | Excellent |
|---|---|---|---|---|
| Under 1% | 1% to 3% | 3% to 6% | Over 6% | |
| TikTok | Under 3% | 3% to 6% | 6% to 10% | Over 10% |
| YouTube | Under 2% | 2% to 4% | 4% to 7% | Over 7% |
Smaller accounts usually score higher than huge ones. A 5% rate on a 2,000-follower account beats a 1.5% rate on a million-follower account, so compare yourself against accounts near your own size.
How to improve your engagement rate
- Ask a question in your caption or on-screen text. Comments are the heaviest interaction signal.
- Post content people save and share, like checklists, tutorials, and hot takes. Shares and saves count here and in the algorithms.
- Reply to early comments fast. Conversation threads keep a post alive and invite more replies.
- Match the format to the platform. Reels and Shorts win reach on Instagram and YouTube, while native TikTok storytelling wins there.
- Post when your audience is awake and scrolling, and keep a consistent rhythm so the algorithm learns your pattern.
- Trim weak content ideas early. A few strong posts lift your average far more than daily filler.
Engagement rate questions
What is engagement rate?
Engagement rate measures how actively your audience interacts with your content. It is usually calculated as total interactions (likes, comments, and shares) divided by your follower count, multiplied by 100 to get a percentage.
What is a good engagement rate on Instagram?
On Instagram, an engagement rate between 1% and 3% is typical, 3% to 6% is good, and anything above 6% is excellent. Rates below 1% are considered below average for most accounts. Smaller accounts tend to run higher than large ones.
What is a good engagement rate on TikTok?
TikTok engagement rates run higher than on Instagram because the For You feed shows videos to non-followers. Rates between 3% and 6% are average, 6% to 10% is good, and anything above 10% is excellent.
How do you calculate engagement rate?
Add your average likes, comments, and shares per post, divide by your follower count, and multiply by 100. For example, 450 likes plus 40 comments plus 10 shares on 10,000 followers gives (500 divided by 10,000) times 100, or 5%.
Should I use followers or reach in the formula?
Dividing by followers is the standard and most comparable method, and it is what most benchmark tables assume. Dividing by reach gives a per-impression rate that runs higher, but it is harder to benchmark against other accounts.